How the Content Marketing Funnel Works for Your Business

What is a content marketing funnel or ‘marketing funnel’ and how can small businesses, online marketers and ecommerce owners or managers use it to increase profits, interaction and engagement on their websites? Traditionally, the Marketing Funnel is a way to describe...

How to Make Social Media Work for Your Business

I get asked this all the time. How and where to start? Or you may have a lot of Facebook friends but don’t know how to make that turn into referrals or new leads. It can be overwhelming. You are busy trying to get listings, make sales and find new leads… who has...

Content Writing ~ Storytelling Not Selling

Story telling is an age old activity. Before the written word, verbal history was handed down generation after generation. Even in our day of over stimulation and information overload, there is something about engaging the imagination of your reader that will endear...

Understanding Customer Personas

Getting in the Mind of Your Audience Touching the heart (or nerve depending on your goals) of your intended reader is not rocket science but does require some real thought on your part as a writer and producer of content. Whether you are selling ice to Eskimos or sand...